Marketing Work
Business to Business
Business Plan
Mother Nurture is a fictional brand we created for a semester long group project. Above is the first step for Mother Nurture. Some things that are in the business plan include the mission statement, budget, competitors, and projections for the first three years of business. This was done using LivePlan (a service of Palo Alto Software).
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Logos
Here is Mother Nurture's branding sheet. This includes different renditions of the logo, color palette, and fonts to use.
Business Card
Here is Mother Nurture's business card. It follows a simple business card structure while including business card information.
Direct Marketing Campaign
Here is Mother Nurture's direct marketing campaign. This campaign is designed to be sent to potential customers. It talks about potential discounts and give a brief introduction on the brand.
Brochure
Here is Mother Nurture's brochure. This includes frequently asked questions, products, product details, and contact information.
Pricing Sheet
Here is Mother Nurture's pricing sheet. This includes products and prices.This is sent out along with the brochure but can be adjusted if needed.
Email Campagin
This is a screenshot of the email campaign sent out to customers. It includes discounts and information about the company.
Social Media Campaign
Below are the social media sites we used and designed for the Mother Nurture business.
Personal Selling and Sales Management
Sales Report
Above is a sales report on a fictional company. This was made using Microsoft Excel and the Pivot Table function. Observations and recommendations were done based on the analysis.
SalesForce Report
These are screenshots of the the dashboards on the CRM system SalesForce.com.
Service
Above is a marketing plan that was created for Darden's Cheddar's Scratch Kitchen. This was a group project. We used tools like Tapestry Life, Microsoft Excel, and online research materials.
Service
Above is the presentation we gave to talk about Cheddar's Scratch Kitchen. This includes a SWOT analysis, goals, and projections.
Introduction to Marketing
Introduction to Management
Research Paper - Tribalism
This is a group research paper where we analyzed the increase in tribalism within the United States. This project was done through many steps. This was the final result.
Tribalism Presentation
Here is the class presentation that was done on the research.
Work Breakdown Structure
Before starting on the paper, we designed a Work Breakdown Structure. This was done to keep everyone on track and accountable.
Status Report
While working on the research paper, we were assigned to keep our professor up to date.
Financial Accounting
Target Financial Analysis - Part 1
Here is a project for my Financial Accounting class. Using Microsoft Excel and accounting formulas, I calculated the different liquidity, solvency, and profitability ratios.
Target Financial Analysis - Part 2
Using the information from part one of the Target Financial Analysis, I created graphs and concluded whether or not Target was a good company to invest in.
Applied Statistics for Management and Economics
Data Analysis on Hispanic Success
For this data analysis, I used SPSS to create a factorial anaylsis. The statical dat was downloaded from IPUMS USA.
Data Analysis on Hispanic Success - Presentation
Here is the presentation that I put together using the statstics and analysis from the final paper.
Communication Working
Visual Communication
Emotions - Mood Board
Here is a three part project I did for my Visual Communication Midterm Project. For this project, we had to pick six different words and create a mood board, thumbnails, and an Adobe Illustrator rendition. The project was to be completed using four squares. This is the mood board.
Emotions - Thumbnails
This is part two. Here are the drawn thumbnails.
Emotions - Digital Rendition
This is part three. Here are the digital rendition. This was done on Adobe Illustrator.
Font
This is a new "font" I created for my Visual Communication Class. The task was to make a new font with a six letter word using things that symbolize the word on Adobe Illustrator. I chose the word "create" and utilized a piano keyboard, a magnifying glass, a microphone, a gear, a camera on a tripod, and pencils, to illustrate the meaning of the word for me.
Competency Exam
Above is a competency exam that was done to ensure I could use the tools taught in my Applied Statistics course. The data was derived from ATUS. SPSS was used to analyze the data.
Correlation and Regression
Using data extracted from IPUMS USA, I analyzed data and turned it into a correlation and regression. This was done using SPSS.
Human Communication
Interactive Media Analysis - Final Paper
Interactive Media Analysis - Powerpoint
Above is an Interactive Media Analysis of YouTube that I did for my Human Communication class. We used the class text book as the source and spoke about how YouTube is different than other social media platforms. Additionally, the wild range of content and types of communication styles available on the platform.
Mass Communication
Analysis on Hispanic Women in Sitcoms
To the left, there is an analysis on Hispanic women in the media. This analysis went deep into the issues with women in the media using APA format. I wrote about the under representation of Hispanic women in television sitcoms.
Film Analysis - 50 First Dates
To the left, there is an analysis on the film 50 First Dates. This analysis demonstrates how interpersonal communication theories and concepts are exemplified on a daily basis.